Po DecisionsInvestor Pitch Deck · 2026
A New Orleans Sandwich Joint

Authentic New Orleans flavors. Premium ingredients. Approachable prices. Built for scale.

Launching in Las Vegas with a roadmap to multiple locations and eventual national franchising.

Co-Founder & Culinary Director
Mike Johnson
Co-Founder & COO
Kozmoe Alonzo
Co-Founder & CMO
Ozzie Salcedo
Po Decisions hand-painted storefront mural
Po Decisions · Las Vegas, Nevada
Po Decisions · A New Orleans Sandwich Joint01 / 15
Po DecisionsThe Problem · 02
The Problem

New Orleans cuisine remains underrepresented in fast casual dining.

Consumers are tired of
  • Generic sandwich chains
  • Overpriced fast casual concepts
  • Inconsistent quality
  • Corporate brands lacking authenticity
Americans love
  • Barbecue
  • New Orleans comfort food
  • Sandwiches
  • Authentic regional cuisine

Yet few brands deliver all four successfully.

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Po DecisionsThe Solution · 03
The Solution

Our food is chef-driven but approachable.

Po Decisions combines
  • Authentic Louisiana recipes
  • Fine dining culinary techniques
  • Premium ingredients and fast casual convenience
  • Strong takeout and delivery economics
  • Social-media-friendly menu innovation
Signature products
  • Classic Po' Boys
  • Couyon (Crazy) Po' Boys
  • Muffalettas, Gumbo, Jambalaya
  • Red Beans & Rice
  • Frozen Daiquiris & Frosé
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Po DecisionsWhy We Win · 04
Why We Win

Culinary credibility, marketing power, and operational discipline.

Mike Johnson
Co-Founder & Culinary Director
Mike Johnson

Two-time world champion pitmaster, Emeril-trained. Founder of Sugarfire Smokehouse and Hi-Pointe Drive-In. Beat Bobby Flay. 2021 World's Best Burger. 2025 World Live Fire Champion. New Orleans roots.

Kozmoe Alonzo
Co-Founder & COO
Kozmoe Alonzo

Las Vegas hospitality executive with 20+ years opening and operating marquee venues. TAO Las Vegas, Light Group at Aria, SBE, Wynn Resorts. Vegas Inc. 40 Under 40.

Ozzie Salcedo
Co-Founder & CMO
Ozzie Salcedo

30+ years in nightlife, experiential, and brand marketing. Founded Sniper Marketing, targeted consumer engagement across 43 states. TAO Las Vegas, Centro Fly New York, Groove Jet Miami.

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Po DecisionsThe Las Vegas Advantage · 05
The Las Vegas Advantage

40+ million annual visitors. 2.3+ million residents.

One market provides
  • Strong food culture
  • Explosive delivery demand
  • Year-round tourism
The first four planned locations
  • University District (Flagship)
  • Fremont East
  • Downtown Summerlin
  • Henderson (South Eastern)
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Po DecisionsBusiness Model · 06
Business Model

This significantly lowers startup costs and accelerates expansion.

Fast casual · 2,000 to 3,500 SF
  • Counter service and digital ordering
  • Third-party delivery and online ordering
  • Pickup shelves and patio seating
  • Drive-thru where available
Real estate strategy

Acquire second-generation restaurant spaces with existing hoods, grease traps, walk-ins, and dining infrastructure.

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Po DecisionsUnit Economics · 07
Unit Economics · Conservative Mature Unit Target

Conservative mature unit target.

$0.0M
Annual Revenue
$0
Average Check
0
Daily Guests

These economics support rapid expansion and franchise viability.

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Po DecisionsMarketing Machine · 08
Marketing Machine

A social-first restaurant brand.

Marketing channels
  • Instagram, TikTok, Facebook, YouTube
  • Influencer partnerships and food blogger programs
  • PR campaigns and local media
  • Tourism partnerships
Launch goal

Dominate food content feeds across Nevada, California, Arizona, and Southern Utah.

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Po DecisionsGrowth Plan · 09
Growth Plan

From one flagship to a national brand.

  • 01
    Year 1 · Flagship
    University District, Las Vegas
  • 02
    Year 2 · Four-Unit Vegas
    Fremont East · Downtown Summerlin · Henderson
  • 03
    Year 3 · Regional
    Phoenix, Scottsdale, Southern California · Target 8 to 12 units
  • 05
    Year 5 · Franchise Launch
    15 to 25 locations · Franchise program · Regional brand recognition
  • 10
    Year 10 · National
    100+ franchise locations · National expansion · CPG and retail sauces
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Po DecisionsCapital Request · 10
Capital Request · Private Investor Loan

$275,000

9% interest. 5-year term. No personal guarantee. 25% equity conversion only upon default.

Use of funds
Buildout & Equipment$150,000
Launch Marketing$50,000
Pre-Opening Reserve$75,000
Total$275,000

This capital fully funds the launch of the flagship location.

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Po DecisionsInvestor Return · 11
Investor Return

Strong cash generation from day one.

$0.0M
Conservative Revenue Target
$0K
Store EBITDA
~$0K
Annual Debt Service
~$0K
Cash Flow After Debt Service

The goal is to create a multi-unit restaurant company with long-term franchise value.

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Po DecisionsWhy Invest Now · 12
Why Invest Now

We are building the next great regional restaurant brand.

  • Authentic regional cuisine
  • Proven chef leadership
  • Experienced hospitality founders
  • Highly scalable model
  • Strong unit economics
  • Low initial capital requirement
  • Social-media-friendly brand
  • Franchise potential
Authentic New Orleans Flavor. Built for Scale. Made for America.12 / 15
Po DecisionsFive-Year Financial Forecast · 13
Five-Year Financial Forecast

Build, optimize, scale, franchise.

0
Year 5 Company Units
0
Year 5 Franchise Units
$0.0M
Year 5 Systemwide Revenue
$0.0M
Year 5 EBITDA
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Po DecisionsFranchise & Exit Strategy · 14
Franchise & Exit Strategy

Creating enterprise value.

Year 5 Target
27 Units

Systemwide revenue $36M+. Combined EBITDA $6M to $8M.

Valuation Scenario
$48 to 96M

8x to 12x EBITDA. 10-year potential enterprise value $100M+.

Investor thesis

Investors are not funding a sandwich shop. They are investing in a scalable restaurant brand with franchise economics and national growth potential.

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Po DecisionsWhy Las Vegas First? · 15
Why Las Vegas First?

Las Vegas is not our final destination. It is our proving ground.

Build the brand. Perfect the systems. Scale nationally. Franchise strategically. Create long-term enterprise value.

Po Decisions LLC · Las Vegas, Nevada15 / 15
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